Branding, Livestream, Social Media, Marketing, Booking
We targeted artists that are in the current market, giving a voice to the underground and independent electronic and pop space while giving back to the music industry during COVID.
5 Visual Artists
100,000+ Audience Via Press
Our role was to create the scope and execute the project by running the entire backend of the stream. While connecting with artists and managers, we built out the roster, sent out all PR, handled all artwork, assets and marketing, figured out logistics and streaming with OBS on the back-end to fit our branding, and launched the stream via Twitch. Our team handled all operations, marketing, and design scopes of this project with zero outsource.
We targeted artists that are in the current market, giving a voice to the underground and independent electronic and pop space while giving back to the music industry during the pandemic. Our users were Gen Z and millennial's.
When live music was abruptly paused due to
COVID-19 we looked for a way to provide a platform for artists to keep their music alive from the safety of their homes. In addition, we worked with partners and campaigns that were also focused on giving back.
All assets for marketing purposes was created in house.
Through strong social media branding and PR, we built our audience as strong as possible before showday to ensure a successful and fun event for the fans and artists.
Juan Camilo Egea
Children's Music Fund
Juan Camilo Egea, Kelsie Hoffman, Liam Jordan, Linda Loh, Santiago Messier.
Children's Music Fund, Local Human, Sweet Relief