Branding, Content Creation, Creative Direction
lookc is an electronic duo out of Denver, CO that draws inspiration from the likes of Bonobo, Polo & Pan, Skrillex, and FKJ. As new artists, we worked with the duo on designing their brand identity. From designing their logo, typography, and color palette, we provided them with complete design assets that could carry through their project. In addition, we designed artwork and motion graphics for their 2020 releases.
The duo knew they wanted to tie astronomy into their aesthetic.
As a starting point, we looked back to the Space Race. Ending in 1975, we looked to the 70's for logo inspiration.
Logo inspiration, preliminary typography options and color palette.