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Artists: Finding Your Audience

You have this incredible idea and this vision you want to bring to life, right? But you’re not really sure how to target potential clients or fans. You’re not even really sure who your ideal audience is.


Well let’s be honest, you can have the best talent of them all but if you’re not sure who you’re directing your talent to, then you’re not going to receive the feedback you’re hoping for.



Finding Your Audience…


What does this mean?


Being relevant to your audience is crucial. Finding your audience or as some might say “Ideal Client Avatar” is a detailed group or individual that you’re providing your service to. You need to have a full understanding of who this individual/group is.


When you’re first starting out, you might think it’s best to reach out to a larger audience and target everyone. However, that’s not the proper way to see results. To see results, finding a smaller niche audience is going to win.


If you’re an artist looking to connect stronger with your fans, you need to understand exactly who your audience/ideal fan is. For example, if you’re an electronic artist, you’re not going to attract the same people who are country fans or vice versa.


Questions to ask when it comes to finding your audience…


What style of music are you creating?


Who is it that you want to attract to your music?


How old are they?


Female or male or both?


What is the style and appearance one might have?


Where will you find them hanging out or enjoying experiences that you want to be a part of?


Who are similar artists? What is their fanbase like?


What style of environment do they live in? Night owls in the city or early bloomers in the country?


What part of the world are they located?


If you’re an artist having difficulty building a fanbase, it might not be the reasons you are thinking. You may have all the talent in the world but just the wrong marketing strategies when it comes to the audience you’re targeting. To take your career to the next level, be sure to have a clear understanding of who you want your fanbase to be and be sure to target that specific fan.



Please feel free to reach out to cheyannepowell@therozprojects.com if you have any questions or would like to set up a consulting meeting to go over this in more depth.